Why Storytelling Practice Belongs in Every Workplace

Keynote Speaker and Chief Storytelling Officer helping leaders, organizations & individuals use storytelling to develop identity, impact, leadership & purpose. PSANZ MC of the year 2024/25. Master of Creative Practice

When we think of “professional development,” we often picture upskilling in software, compliance training, or productivity hacks. Rarely do we think: storytelling. And I’m a one-woman rampage to change that narrative.

Because here’s the truth: storytelling isn’t fluff—it’s function. It’s not just for keynote stages or marketing teams. It’s for leaders who want to inspire, teams that want to connect, and workplaces that want to thrive.

Storytelling practice matters at work

And here’s WHY.

1. Storytelling builds emotional connection. In a world saturated with data and deadlines, stories humanise our work. They give context to KPIs, turn strategy into something we can feel, and make values tangible.

2. Storytelling boosts psychological safety. When people feel safe to share their real experiences, others lean in. Vulnerability (when modeled well) breeds trust. And trust is the foundation of innovation, collaboration, and resilience.

3. Storytelling clarifies purpose. Every person in your organisation is part of a bigger narrative. Helping them see how their story fits into the larger mission ignites motivation, engagement, and retention.

So, how can you develop Storytelling practice in your workplace?

Here are 3 practical ways to bring storytelling into your culture—no podium required:

1. Story circles in team meetings

Dedicate 5–10 minutes for one person to share a personal or professional story tied to a theme—like courage, growth, or learning from failure. Rotate weekly. Watch empathy and insight grow.

2. Storytelling training for leaders

Equip managers and team leads with storytelling skills. Help them turn “updates” into inspiration. Teach them how to use narrative to clarify vision, connect across teams, and lead change.

3. Celebrate stories, not just stats

In newsletters or shout-outs—highlight moments where someone lived the company values, navigated a challenge, or impacted a customer. Turn everyday excellence into legacy.

Final Thought:

When we stop seeing storytelling as “optional” and start seeing it as operational, we transform how we connect, communicate, and lead. Because people don’t just work for companies—they work for meaning. And meaning lives in story.

Want to bring storytelling into your workplace culture? Let’s talk.