Keynote & Workshop
The best salespeople never sell.
They simply tell the right story.
Story to Sales teaches you to use the power of storytelling to demonstrate your value, build genuine trust, and move people from curious to committed. Without pressure. Without scripts. Without ever feeling like you are selling.
The problem
I believe the sales process is deeply misunderstood.
When many people hear the word, they think of pressure. Manufactured urgency. Conversations that feel like being cornered by someone who cares more about the close than about them.
So they avoid it. They undersell. They over-explain and under-charge. They discount before anyone has even asked. They watch people who are less skilled than them close deals they should have won.
Here is what I know after more than forty years in sales, including working as a Live TV shopping presenter across New Zealand and Australian TV, plus hundreds of hours coaching business owners through their sales conversations:
People do not buy your product or service. They buy the story you tell about what their life or business could look like on the other side of working with you.
And the moment you understand how to tell that story with authenticity, specificity, and genuine care for the person receiving it, everything changes.
Selling stops feeling like selling. It starts feeling like service.
Before we talk about how to tell your story to others,
we need to talk about the story you are telling yourself.
Where it starts
The story you tell yourself.
The story running in the background of every sales conversation you have — the one about what you are worth, what you can charge, and whether you deserve the client you are pitching to — that story is either your greatest asset or your biggest liability.
Many people I coach have everything they need to close a sale. The expertise, the results, the genuine value. But somewhere in the gap between knowing their worth and communicating it, something gets lost.
That something is self belief.
Self belief is where Story to Sales begins. Because when you believe in your story, other people believe in it too.
The curriculum
What you will learn.
01
How to find and tell the story of your value in a way that makes the right people immediately understand why they need to work with you.
02
How to build trust quickly in any sales conversation, discovery call, or pitch without scripts or pressure.
03
How to find the real problem underneath the presented one and position your offer as the natural solution.
04
How to use the 5 I's framework to guide any communication from opening to close.
05
How to handle hesitation without pushing, without backing off, and without losing the sale.
06
How to rewrite the internal story that is currently capping what you charge and what you close.
Get started
Book me to speak.
Keynote
For your conference or event
A high-energy keynote that shifts the way your audience thinks about sales — forever. Monique combines forty years of sales experience with live TV presence to deliver a talk that is equal parts insight and entertainment. Your delegates will leave with a new understanding of their own story and how to use it.